Build the digital
front door
to your region
CUIK is more than a screen and more than advertising. It’s a regional navigation and storytelling platform designed to help people explore, discover, and connect with place.
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Built in Nelson and proven in live environments, CUIK gives regions a modern way to guide visitors, support local businesses, and ensure community organisations are always visible, without relying on short-term signage or cluttered information boards.
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At its core, CUIK is about balance: commercial sustainability, community access, and local ownership working together.
Nelson Airport
Nelson CBD
Kaiteriteri
Kaikoura
Who is Cuik For
CUIK partners with organisations that are already custodians of place and community, including:
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Destination marketing organisations
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i-SITE operators and visitor information centres
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Regional councils and council-owned entities
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Tourism and economic development agencies
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Trusted local operators with strong regional ties
This is not a plug-and-play product. It’s a long-term platform designed to grow with the regions that operate it.
What the platform enables
CUIK helps regions:
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Create a single, intuitive navigation point for visitors and locals
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Promote local experiences, businesses, and events in one place
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Ensure non-profits and community groups remain visible and accessible
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Reduce reliance on temporary, waste-heavy signage
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Gather meaningful insights into how people explore and engage with the region
All while remaining locally managed and regionally relevant.
A sustainable regional model
The CUIK platform is designed to be commercially sustainable without compromising community outcomes.
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Advertising and brand partnerships fund the platform, allowing community organisations to participate without being priced out. Regions retain control over local content, relationships, and storytelling, while benefiting from a proven system developed and supported by the CUIK team.
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The result is infrastructure that serves visitors, locals, and the wider region, not just advertisers.
Proven. Live.
And Evolving!
CUIK is already operating across multiple locations in high-footfall, high-expectation environments. The platform continues to evolve through real-world use, local feedback, and careful iteration, not theory or pilot programmes.
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Expansion is deliberate, paced, and partner-led. We prioritise fit over speed.
How Cuik Partnerships Work
Each CUIK partnership is structured to suit the region it serves.
Rather than publishing generic packages or technical specifications, we prefer to start with a conversation. That allows us to understand your region, your goals, and whether CUIK is the right platform for you.
If it is, we’ll explore the partnership model in detail privately.
Let's Start A Conversation
If you represent a region, organisation, or community and believe CUIK could play a role in how your place is navigated, experienced, and promoted, we’d like to talk.